CASE STUDY

Medics Money

Increasing revenue for a leading medical financial advice organisation through paid advertising campaigns.

Medics’ Money is a doctor led organisation that empowers doctors to make better financial decisions. Over 35,000 doctors subscribe to their free financial CPD for doctors.

When we took over the Medic’s Money Facebook Ad campaigns in November 2022, we had 1 short term goal, and 4 long term goals.

Firstly, we aimed to create an ad which generated sign ups for a paid event in February. With 3 months until the event would actually take place, this was the perfect time frame to generate the perfect ad for this goal.

Regarding longer term goals, we focused on creating campaigns that funnelled UK-based doctors towards different pages of the clients website, and we also focused on creating an ad which boosted newsletter sign ups. Running ads with the goal of generating a newsletter based community is one of our specialties!

The Aim

Creating ads that are so successful that they repeatedly sell out courses is no easy job. It required meticulous monitoring of the facebook ads we set up, often 2 or even 3 times a day, allowing us to make adjustments accordingly. We combined our fantastic team of graphic designers with our incredible facebook ads team when running these paid marketing campaigns. This allows us to have stunning graphics for the ads, maximising the potential of them once our ads team starts running them. We only use your marketing budget where we know it will give you a solid return on investment, so we are quick to stop any ad that is not giving you a solid ROI.

Our Approach

Let’s crunch these numbers. Cost per click decreasing by over 80% refers to the amount of money MedicsMoney had to put into the facebook ad to get a click through to their website. We decreased this cost by 80% through constantly monitoring the ads, immediately stopping ads that were not performing to our high standard, and refreshing the ads with new graphics and videos as necessary. Through decreasing the cost per click, our client was then able to invest more into the facebook ads budget, a decision fuelled by the fantastic ROI we were able to get them on their facebook ads.

What now?

Check out their website here https://www.medicsmoney.co.uk

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