CASE STUDY
QuesMed
Creating an online presence that positions an established medical education platform as an industry leader.
Quesmed is a cutting-edge learning platform that makes medical education as straightforward as possible.
When our co-founder, Tiarnán, joined Quesmed’s Marketing Team, he set out to grow the Instagram Page, the YouTube channel, Facebook Page and Twitter page. Alongside growing the followings of these pages, we aimed to to create a community of students that would also convert to customers, as well as regularly engaging with the content.
The Aim
Our approach was centred around creating content that followed 3 pillars across each platform. We created content that either gave free value, promoted the platform, or was educational/funny. We did this through creating both static content and short form content. We especially utilised short form content across TikTok, Instagram Reels and YouTube shorts to help increase the number of people we were reaching with our content.
Our Approach
What now?
After a year of growing these various social media channels, Tiarnán is excited to continue working with the team at Quesmed to maximise growth and increase traffic to the Quesmed website. He is also excited to explore sponsorships with different university societies across the UK and the world!
Check out their website here https://quesmed.com
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