How To Create a Content Plan for Your MedEd Startup
Where do I start?
When starting to plan a new content strategy for your MedTech, HealthTech or Healthcare startup, there are a few things we need to start with.
Focus on creating content around these 3 content pillars:
Informative Content
Promotional Content
Viral/Relatable Content
What type of content fits into these 3 pillars?
Let's use an app that focuses on Mental Health as an example.
Informative Content:
- 5 ways to prevent burnout.
- How to recognise that someone around you is struggling with their mental health.
- Top 5 most common mental ill-health presentations in the UK.
Promotional Content:
- A video of someone using your app.
- 'Random Branded' - any style of content that features your brand, workspace or logo in the background without your brand being the full focus of the video/image.
- A video or Infographic which discusses the features of your app and where people can find it.
Viral/Relatable:
- This is the most difficult style of content to keep on top of especially for people who don't regularly use social media themselves.
- Look at TikTok, and other social media platforms and identity trends, and viral 'sounds'.
- Relate these viral trends to mental health in some way.
- Use this section of your content to comment on local or national news that relates to mental health as well.
You can find out more about our content creation expertise here:
What's the purpose of each of these styles?
Informative Content:
Informative content is valuable for establishing authority and credibility. By sharing knowledge, insights, or expertise related to MedTech, HealthTech and Healthcare, you position yourself or your brand/clinic as a trusted source of information.
This type of content educates your audience, provides value, and helps build trust. Free value is a crucial way of building a sense of trust amongst your community.
Viral/Relatable Content:
Tapping into current trends in healthcare, or even general trends that you can relate to healthcare is a fantastic way of getting a lot of eyes on your brand/clinic. When we talked about educational content, this was targeted towards your existing community. On the other hand, viral/relatable content is targeted towards increasing the size of this community.
If you analyse the trends and search keywords of the last few days/weeks when planning a content schedule, you have the potential to get thousands of eyes on your social media, just through a 20 second reel for example.
Think of how valuable this can be!
Promotional Content:
Now that we’ve got a lot of eyes on our page, and a good sense of community amongst our followers through the free value content, we want to convert these followers. The final goal with social media in most cases is to get potential customers funnelling towards your website or landing page. We do this through making promotional content based around your clinic, or business, be that a MedEd platform or a Healthtech product.
The Take Home
Whether you are a reputable private clinic looking to develop a social media presence, or an eager MedEd business eager to scale their startup, you need to incorporate these 3 content pillars into your marketing strategy.
Diversifying your content approach is crucial to build social media presence, increase authority in your competitive healthcare niche, and drive conversions.
It is also important to remember that trends are constantly changing, so monitor your analytics frequently and carefully so you always know what content is responding well in your strategy.
It is also crucial to ensure that you use the correct ratio when incorporating these pillars into your content plan.
Need help from experts creating your own content plan?
Get in touch with us, we would love to help!